I am ALTROZ The Flying Bird

After the Auto Expo 2018 Tata is doing the aggressive marketing of their products, the Harrier is one of the best examples of Tata's marketing policy. Tata has created a big hype of Harrier in India before it's launch and the results are here. Everyone is excited about this SUV whether genuine buyers or car enthusiasts. The Harrier is no doubt the masterpiece from Tata Motors. This shows that Tata is really improving the quality of their products. On the other hand, the service centers of Tata are also improving their standards, but the recent controversy between one of the YouTuber and the Malwa dealership of Tata Motors showed the bitter truth of Tata's dealerships. Well, I don't want to talk about it, as this blog is on the Tata's new product the Altroz which is ready to launch in the market very soon. 

ALTROZ It Is...

Tata once again has created the big excitement about Altroz by sharing the teaser on youtube in which they revealed the car's name by revealing a letter per day. And in response to it, many of the auto-experts and YouTubers are guessing the name.

And the name is ALTROZ which is officially declared by Tata Motors on 25th Feb 2019.

So let's get to the real business of knowing some facts and figures of new Altroz.

OVERVIEW

Altroz is going to be the Tata's first ever premium hatchback and will be the first Tata based on AlfaARC platform. The prototype showcased in auto-expo has sharp and edgy exteriors and looks futuristic.

Tata is going to debut the production spec of Altroz in 2019 Geneva Motor Show. And is expected to launch in the month of June this year. While the platform on which this car is going to build is new,  there are some features that the Altroz is going to share with other Tata cars.

The car will have tried and tested the 1.2L turbocharged petrol engine and the 1.5L diesel engine from Nexon. The car is expected to get the Harrier's half analog and half digital instrument cluster.

It is expected to get the 6-speed manual as well as automatic transmission. The automatic will be no other than India's favorite AMT unit. It might take some time to introduce the AMT in Altroz after it's launch, but the company will definitely provide it in this car, as all its rivals have an automatic version. As the statement is made about its rivals, let's see who all will be the rivals of Altroz.

RIVALS

Maruti Suzuki Baleno

Hyundai i20 Elite

Honda Jazz

PRICE

Tata is known for its aggressive pricing, most of the Tata cars have a huge difference in their pricing when compared to their rivals in the respective segments.

Altroz is expected to be priced between 5-8 Lacs.

VERDICT

Another Tata is set to create a buzz in India after Harrier. It is good to see that this Indian automaker is now focusing more on its products and delivering good quality. The Altroz will create a boom in the market no doubt. But Tata motors still have to travel a long journey to improve their dealerships attitude towards their customers and yes the after sales service too. 

Also, see this:

Tata Harrier variants: https://pistonheadautoblogs.blogspot.com/2018/12/tata-harrier-variants-revealed.html

Nexon Vs XUV-300: https://pistonheadautoblogs.blogspot.com/2019/01/nexon-vs-xuv-300-which-is-better.html